After a costly side project was not on a trajectory to deliver the expected return on investment for my client, their valuable digital learning materials were at risk of being underutilized. I supported my client in strategically shifting the mission to the integration of these resources into their established K-12 initiative, helping to ensure they had a measurable impact on the right educator audiences.
By designing a seamless audience strategy and intuitive webpage layout, we strategically embedded the materials into the existing project website—optimizing visibility and engagement. The result? A surge in traffic and enthusiastic adoption by target educator audiences nationwide, turning a project that went off track into a powerful client asset.
Additional Project Details:
Redirected an underperforming side project into a high-impact initiative by integrating digital learning materials into an established K-12 framework.
Developed a strategic audience engagement approach to ensure the right educator audiences interacted with and adopted the materials effectively.
Optimized visibility and usability by designing an intuitive webpage layout that seamlessly embedded resources into the existing initiative website.
Achieved measurable success, driving a surge in traffic and enthusiastic adoption of the materials nationwide.
Transformed a stalled initiative into a valuable asset, creating the potential for long-term educator engagement and impact.