After investing significant time and resources into developing new wellness learning materials, proving their value was essential for my client. Without strong educator adoption, the initiative risked falling short of its potential—demanding a strategic approach to engagement and measurable impact.
Through a nationwide outreach marketing campaign, we introduced the brand and its newly developed resources to new educator audiences at scale—sparking interest, building trust, and driving action. The results spoke for themselves with more than 70,000 educators reached and actively engaged with the materials, ensuring lasting influence in classrooms across the country:
ADDITIONAL DETAILS AND RESULTS:
Conducted research through educator focus groups in order to leverage insights and strategically position the newly developed nutrition education tools to maximize educator adoption and demonstrate value.
Based on research and insights, developed and executed a nationwide outreach marketing campaign, expanding brand awareness and engagement at scale.
Cultivated trust and sparked interest among target educator audiences, driving measurable engagement with the online nutrition education resources.
Achieved well above average industry results, reaching 70,000+ educators and securing active implementation among target audiences.
Ensured lasting influence in classrooms, reinforcing the initiative's long-term impact on wellness education.
